Read book Ronan Gruenbaum - Palgrave Pocket Consultants: Making Social Media Work : How to Implement Successful Social Media in the Workplace DOC, DJV, MOBI
9781137024817 113702481X Embracing Social Technologies is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in a company where social technologies could be applied to improve businesses, from marketing, customer relations and sales to supply chain management and operations. Managers need to understand how carefully social technologies need to be controlled, when and where to involve employees, how to avoid the pitfalls, and how to manage brand and reputation. This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business., Embracing social media in organizations is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, both internally and externally; from HR and communications, to customer relations, sales, marketing and operations. This comprehensive and practical book looks at the best and worst practices, and using anecdotes, case studies and examples shows how to implement the most effective social media strategies in your business. Based on new research and a survey of practitioners and organizations, the author provides a simple framework showing the essential factors needed to successfully implement social media in the workplace. From how and where to encourage employees to be involved in social media, to managing and protecting your brand in the digital world, Gruenbaum also examines security and reputation issues and provides solid advice and tools for managers on the pitfalls to be avoided., Embracing social media is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, from marketing, customer relations, and sales to supply chain management and operations. Managers need to understand how carefully social media activities need to be controlled, when and where to involve employees, how to avoid the pitfalls, and how to manage brand and reputation. This comprehensive and practical book looks at how to implement the most effective social media strategies in your business and how to manage and sustain these successfully. Based on new research and a survey of practitioners and organizations, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social media in business., Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business., This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business.
9781137024817 113702481X Embracing Social Technologies is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in a company where social technologies could be applied to improve businesses, from marketing, customer relations and sales to supply chain management and operations. Managers need to understand how carefully social technologies need to be controlled, when and where to involve employees, how to avoid the pitfalls, and how to manage brand and reputation. This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business., Embracing social media in organizations is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, both internally and externally; from HR and communications, to customer relations, sales, marketing and operations. This comprehensive and practical book looks at the best and worst practices, and using anecdotes, case studies and examples shows how to implement the most effective social media strategies in your business. Based on new research and a survey of practitioners and organizations, the author provides a simple framework showing the essential factors needed to successfully implement social media in the workplace. From how and where to encourage employees to be involved in social media, to managing and protecting your brand in the digital world, Gruenbaum also examines security and reputation issues and provides solid advice and tools for managers on the pitfalls to be avoided., Embracing social media is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, from marketing, customer relations, and sales to supply chain management and operations. Managers need to understand how carefully social media activities need to be controlled, when and where to involve employees, how to avoid the pitfalls, and how to manage brand and reputation. This comprehensive and practical book looks at how to implement the most effective social media strategies in your business and how to manage and sustain these successfully. Based on new research and a survey of practitioners and organizations, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social media in business., Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business., This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business.